At the beginning of 2020, affected by the Black Swan incident, the shipment volume of the smart phone market plummeted. The severe market situation is undoubtedly a big test for smart phone manufacturers. Recently, a market share data chart from an authoritative international company shows that by February 2020, domestic TOP5 manufacturers of smartphones have occupied 97.9% of the market share, showing an overall form of "one super and many strong". Among them, Huawei + Glory's Huawei series portfolio even occupied the top two with a total market share of 43.4%. Vivo, OPPO, and Apple are close behind, ranking third to fifth. It is worth mentioning that, due to the poor shipments of Xiaomi 10, Xiaomi's market share has not significantly increased, and its market share ranks sixth.
Ranch
Considering that 2020 will be the year when 5G mobile phones are greatly popularized, and due to the significant increase in cost of 5G mobile phones, it is expected that the market share of products in the price range above 3,000 yuan will be expanded again in the next year. Annual market competition is mainstream.
Although the price of 5G mobile phones continues to increase, the market has shifted from "price" to "experience." Consumers are still willing to pay for products that offer a price-matching experience. In the first week of March 2020, except for Beijing, Shanghai, Guangzhou and Shenzhen, the rest of the country has ushered in a rebound in shipments, and the market is about to recover.
