The spread of the new crown epidemic impacted production and purchases. In March and April, panel manufacturers saw customers shrinking orders, among which car panels, mobile phone panels, and TV panels were the most affected. The market estimates that the three major application panels will have a 5-10% decline in shipments this year.
The previous chairman of AUO revealed that the current observation of the new crown epidemic has seen a clear impact on the market. In February, mainland car sales were only one-tenth of the past, and the automotive industry chain is long, which involves complex supply chain management and resumption of work. The time required is relatively long. Previously, the mainland car makers closed, and then in March saw the European car makers also shut down. The halt of production by various car makers in various regions also affected the demand for components and impacted on-board panels. According to the changes in the car factory's resumption of work, Omdia estimates that this year's car panel will show a decline of 8.3% or even 13%.
Closed management also affects the manufacture and sales of TVs. The major European TV production centers and the production of TVs in Malaysia and Thailand have all been reduced or even stopped. In particular, the buying gas in the end market is freezing, and most consumers choose to buy food and toilet paper and other consumer goods, which makes these consumer electronics products decline significantly.
Omdia estimates that the global TV market will decline 8.7% this year compared to the same period last year. In addition, the postponement of large-scale sports events such as the Tokyo Olympics has also made the expectation of stocks fall. In addition, the closure of South Korean panel factories and the reduction of shipments will cause double-digit declines in TV panels this year, the highest in history.
Smartphones are another hardest hit area, and the market estimates that sales decline in the first quarter will be as high as 30%.
Omdia Display Research Director said that overall mobile phone panel shipments are expected to decline by double digits this year, but OLED panels are still growing, mainly because more and more mobile phone manufacturers use more and more OLED panels, and LCD mobile phone panels will There is a very large recession.
Omdia Display Research Director emphasized that the demand for IT panels including laptops, monitors, and tablet computers was strong in the second quarter, especially in the education and corporate markets. Online teaching and home office have increased demand, and the current demand for panels is in short supply. It is expected that this will be short-term demand. Throughout the year, IT product demand is still affected by the weak consumer market, which is still about 5% less than originally expected, but it is less negatively affected than TV.
