April 7th news, for Xiaomi, it has just passed its 10th birthday, and in the past 10 years, they have achieved quite good results, such as the company's annual revenue exceeded 200 billion yuan for the first time, overseas revenue Breaking through US $ 10 billion for the first time, investing 7.5 billion yuan in R & D, smartphone shipments of 125 million units are among the top four in the world, domestic annual shipments of smart TVs exceed 10 million units, product inventory turnover time is only 54 days, and hardware comprehensive net The profit rate is still greater than zero and less than 1% ...
The past 10 years have also been a decade of changes in China ’s smartphone industry. Many domestic brands have stood out from international brands and successfully surpassed their competitors outside of Samsung and Apple. Most of the global TOP10 mobile phone manufacturers are domestic brands. How much influence did Xiaomi have on China's technology industry in the past 10 years?
According to Xiaomi, they have brought these nine contributions to the Chinese technology industry in the past 10 years:
1. MIUI enhances and reverses the software competitiveness of Chinese mobile phones and consumer hardware
2. Mi-Look industrial design has driven the upgrade of mass consumer electronics
3. Xiaomi mobile phone opened a new era of domestic products, and promoted domestic brands to win popular support
4. Get young people get the future. Participation provides a model for brand marketing in the era of social media
5. Xiaomi's quality strategy promotes the branding, scale and quality of China's mobile phone industry
6. Xiaomi products have become the benchmark of consumer value, which has improved the industry's cost performance and expanded the market scale
7. Xiaomi ecological chain incubates unicorn technology companies in batches, leading the development of the global consumer AIoT industry
8. Triathlon blurs the boundaries of enterprises and explores new models of platform enterprises
9. Xiaomi promotes the growth of a group of upstream and downstream enterprises, creating an open and win-win industrial chain
Especially Article 5, the emergence of Xiaomi mobile phones has made fewer and fewer copycats on the market, and there is almost no room for existence, which also provides a cornerstone for the accelerated development of domestic mobile phones. Regarding the fight against the knockoffs, Lei Jun, the founder of Xiaomi, has said many times: "Xiaomi has been defeating almost all knockoffs in the market in these years.
On this special day yesterday, Lei Jun also issued a document saying: Ten years have passed, I am very pleased that Xiaomi has not been defeated by difficulties, but has become stronger and stronger in frustration! Xiaomi model has been fully verified, our team is getting stronger and stronger, and more and more users agree with us. Our initial dream became a reality step by step with the efforts of Xiaomi and all colleagues.
"Four of the top six companies in the world ’s mobile phone industry are Chinese companies, and Chinese mobile phone companies are already dominating the world; Xiaomi has become a business card made in China and designed by China, and has fans all over the world; we also use the ecological chain to put Xiaomi The model has been replicated in more than 100 industries and has changed many fields. Together with many like-minded entrepreneurs, we are constantly changing the world. "
In Lei Jun's opinion: "Entrepreneurship is an endless road, and we are running in the direction of our dreams. The road to the future is already at our feet, starting! Xiaomi, come on!"
Lei Jun said in his letter at the beginning of this year that he proposed a five-year "AIoT" 10 billion yuan strategic overweight upgrade at the beginning of 2019 to invest "5G + AIoT" 50 billion yuan in 5 years. Do Xiaomi well and live up to everyone's expectations. Lei Jun bluntly said that 5G will be the spring of the mobile phone business, but it still takes two or three years for large-scale commercial use. Xiaomi wants to throw away the illusion of quick win and firmly fight for a long time.
For the year 2020 that has already begun, Lei Jun said that it is expected that Xiaomi ’s R & D investment will exceed 10 billion, and it will continue to adhere to the concept of “technical establishment”.
At the same time, Lei Jun also believes that the harsher the environment, the more obvious the advantage of Xiaomi's efficiency is, because Xiaomi has been practicing the most stringent efficiency guidelines, which is not only a self-pursuit of ultimate efficiency, but also an objective plan for the future Normally after winter, winter will die; if you pass the four seasons with winter attitude, then all seasons will survive.
