OPPO announced on April 9 that it has appointed Vice President Liu Bo as President of China, and is fully responsible for the operation of the Chinese market and brand building. His work will be reported to OPPO CEO Chen Mingyong.
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OPPO said that with the increasingly perfect global business layout, OPPO continues to strengthen the refined operations in key regional markets. This adjustment will further consolidate the strategic position of the Chinese market.
It is reported that Liu Bo joined OPPO in 2005 and was promoted to chief procurement officer of OPPO in 2014. In 2019, Liu Bo became the president of OPPO's Emerging Mobile Terminal Business Unit. With rich industry experience and excellent leadership, he led the team to quickly enter the IoT field.
According to a previous report released by IDC, OPPO's mobile phone shipments reached 114.3 million units in 2019, a simultaneous increase of 0.9%, ranking fifth among global manufacturers.
In addition, OPPO launched its annual flagship phones "Find X2" and "OPPO Watch" in the mode of an online conference in early March. After that, Liu Bo accepted a "cloud interview" with the media including Jiwei. He revealed in the interview that there will be more core entry-level products released in the second half of this year. In addition, he also said that while laying out core entry-level products, OPPO will also open up big data, cloud services, sales channels and other resources to improve the layout of OPPO smart terminals together with the industry chain.
