According to recent data released by market research company Omdia, in 2020, shipments of OLED panels for smartphones are expected to increase by 9% annually to reach 513 million.
Despite previous predictions, due to the impact of the new coronavirus pandemic, overall global smartphone shipments will decrease by 13% year-on-year. But Omdia pointed out that Apple is likely to add two OLED models to the iPhone series this year, that is, four new iPhones with OLED screens. At the same time, Chinese smartphone manufacturers will also apply more OLED panels to high-end models.
In particular, the demand for flexible OLED panels for mobile phones is expected to increase by 50% year-on-year, while the demand for rigid OLED panels will decline by about 12%.
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This means that competition among Chinese panel manufacturers such as BOE, Hehui Optoelectronics, and Visionox and Samsung will become more intense.
According to statistics, in 2019, about 30% of smartphones have applied OLED panels. Among them, Samsung Display shipments have reached 470 million pieces, with a market share of 86%; followed by China ’s BOE , Hehui Optoelectronics and Visionox. Data show that non-Samsung panel makers shipped 64 million OLED panels for smartphones, an increase of 113% from the same period last year.
In terms of mobile phone manufacturers, Samsung Electronics shipped 194 million OLED smartphones in 2019, a year-on-year increase of 3%; Apple sold 56 million OLED iphones, a drop of 24%; Huawei shipped a total of 73 million OLED Mobile phones surged 287% year-on-year; followed by Xiaomi, which shipped 20 million OLED phones, an increase of 120%.
