In February this year, due to the impact of the new coronavirus epidemic, the supply and demand of smartphones in China fell sharply, resulting in the largest decline in the global smartphone market in history. In March, the development of the epidemic was gradually controlled in China, and the decline in smartphone shipments was alleviated to a certain extent.
According to data released by the China Information and Communications Research Institute on April 13, the total domestic mobile phone market shipments were 21.756 million in March 2020, a year-on-year decrease of 23.3%. Among them, there were 698,000 2G mobile phone shipments, 14.844 million 4G mobile phone shipments, and 6.215 million 5G mobile phone shipments. It can be seen from the figure that domestic mobile phone shipments fell by 38.9% year-on-year in January this year. The epidemic in February was the most serious, with a year-on-year decline of 56%. In March, the decline slowed down, down by 23.3% year-on-year.
Overall this year, the domestic mobile phone market shipments for January-March were 48.953 million units, a significant decrease from the same period last year and a year-on-year decrease of 36.4%.
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In March, smartphone shipments were 21.029 million units, a year-on-year decrease of 21.9%, accounting for 96.7% of mobile phone shipments during the same period. Among the smartphones shipped, Android accounts for 87.9%. From January to March, smartphone shipments totaled 47.736 million units, a year-on-year decrease of 34.7%, and Android devices accounted for 88.8% of the models shipped during the same period.
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Among them, 34 new models of smartphones were launched in March, a year-on-year decrease of 15.0%, accounting for 87.2% of the number of new models of mobile phones in the same period, all of which support Android. From January to March this year, 74 new models of smartphones were launched, a year-on-year decrease of 24.5%, accounting for 83.1% of the number of new models launched during the same period. They also support the Android system.
According to analyst analysis by CCS Insight, 2020 will be tough for mobile phone manufacturers, and smartphone shipments will be reduced by 250 million units year-on-year this year. The total number of smartphones for the year is expected to be 1.26 billion units, the lowest level in ten years. The impact of the epidemic will be most apparent in the second quarter, but the problem will continue until the end of this year, and even affect holiday sales.
