Four years later, Apple restarted the SE series and launched a new version of the iPhone SE. The machine continues the product positioning of the "low-cost" and "small-screen" products of the previous generation. It is equipped with Apple's strongest A13 bionic processor and a 4.7-inch screen. The price starts at 3299 yuan.
When various manufacturers tried to obtain a larger screen through folding technology, Apple quietly launched a small screen product. There is no press conference, just go online, Cook's move will make many manufacturers "trembling."
In fact, although large-screen phones have become a trend, many users have expressed nostalgia for the small and beautiful small-screen phones that were once small and beautiful, and even many of Apple's hardcore fans, hoping that Apple can restart the production of the iPhone4S classic. Cook said that the number of users (small screen enthusiasts) is more than expected.
Flagship performance, low price, easy-to-use system, and enough gimmicks, it not only satisfies those who have longed for the iPhone, but also satisfies users who have a demand for Apple's ecology but have insufficient budget. And this will be a market full of possibilities and a market starting on the order of tens of millions.
Apple is willing to actively lower its body, and the launch of a "cost-effective" iPhone is naturally a good thing for consumers, but it will be a huge hidden danger for other mobile phone manufacturers.
For domestic mobile phone manufacturers, although the short-term impact is not painful, but if the SE product line is solidified, the future global mobile phone market will usher in a terrible opponent.
Apple has always been a "luxury product" in the mobile phone industry. According to the report on the high-end market in the third quarter of 2019 released by Counterpoint, Apple ’s mobile phone sales accounted for 52% of the high-end market, Samsung accounted for 25%, and domestic mobile phone manufacturers accounted for less than 20%.
At this time, Apple's dimensionality reduction hit, launched a 3000-5000 yuan price file products, pointing directly to the domestic flagship mobile phone. Looking at the flagship phones launched by various mobile phone manufacturers this year, most of them are concentrated in the price range of 3000-5000 yuan.
With the same price, better processor and better system ecology, Apple's new iPhone SE poses a problem for domestic mobile phone manufacturers.
More importantly, Apple has also launched an app “Transfer to iOS”, which can easily transfer the data of the Android phone to the iPhone.
"I believe that (Apple's low-cost version) will definitely have some impact on other brands." OnePlus CEO Liu Zuohu told reporters.
