Apple opened pre-orders for the new iPhone SE last Friday (17th). As of yesterday (19th), it has rushed out of popularity in just three days. The latest news from Apple's official website shows that ordering a new iPhone SE will take two to three weeks to arrive. Apple's official website in mainland China and Taiwan shows that the purchase limit is two per person; Taiwan's telecommunications industry has also made reservations better than expected. Apple's new machine pre-orders are hot, and it is a reassurance for TSMC, Hon Hai, Daliguang, GIS, TPK and other supply chains.
The spread of the new coronary pneumonia epidemic has hit the smartphone market. Samsung, Huawei, OPPO, vivo, Xiaomi and other non-Pingpin companies have reported that the supply chain of order cuts ranges from 30% to 50%. Even TSMC expects the mobile phone market to face this year. decline.
The new iPhone SE is equipped with a 4.7-inch screen, uses the same A13 bionic chip as the iPhone 11, and retains Touch ID fingerprint recognition. The starting price is $ 399. The main price is "the cheapest iPhone in history". The high cost performance (CP value) successfully attracts fruit powder. The pre-order opened a red plate against the trend and became a few good news in the mobile phone market recently.
Analysts estimate that shipments of the new iPhone SE in the second quarter will be about 9 million units, and this year's estimated shipments for the entire year will be 20 million to 30 million units. With the pre-order opening of the red plate, follow-up if Apple adds additional orders, it will add camp sports energy to TSMC and other third-party factories.
On the other hand, the new iPhone SE continues to use LCD panels, and allows the home button and fingerprint recognition to return, adding momentum to the performance of touch GIS and TPK, and continuing to swallow LCD touch panels to fit orders. If iPhone SE sales continue to rise , Will help GIS and TPK's revenue this season is not weak.
At present, it takes two to three weeks to pre-order the new iPhone SE on Apple ’s official website in Taiwan. Two people are limited to purchase; pre-order on the official website of the mainland, you have to wait four to six working days, and the same is limited to two; one on the official website of the United States. By the time it arrives in two weeks, there are no purchase restrictions, and Apple will also offer discounts on old phones.
Not only is the new iPhone SE pre-ordered on Apple's official website, e-commerce and telecommunications companies are actively rushing to buy new iPhone SE, and making appointments in advance has also become the main driving force for the promotion of new machine sales.
Among them, mainland JD.com offers a value-preservation and renewal plan. Consumers who pre-purchase a new iPhone SE in JD.com during the pre-sale period can use the price of the new iPhone SE in the future and exchange for the next-generation iPhone in full. . On the Taiwan side, Taiwan University stated that the number of appointments for the new iPhone SE has exploded.
