Goldman Sachs report: iPhone sales may drop 36% in the second quarter of this year

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According to foreign media reports, Goldman Sachs released a report on April 17 that Apple iPhone sales in the second quarter of this year may plummet by more than 1/3. To this end, Goldman Sachs downgraded Apple's stock rating from "neutral" to "sell." The Goldman Sachs analyst Rod Hall said in the report that iPhone sales will drop by 36% year-on-year in the second quarter of this year due to economic development hit by the new coronavirus epidemic. Next, market demand will gradually recover, and is expected to decline by only 2% by the fourth quarter of this year. Hall also pointed out that during this period, the average selling price of the iPhone will also remain weak. While lowering its stock rating, Hall also lowered Apple's target price from $ 250 to $ 233, the second-lowest among analysts tracked by Bloomberg. Today, Apple no longer announces the sales of its smartphones, but according to the seven analysts surveyed by Bloomberg, it is expected that Apple will sell 28 million iPhones in the quarter to the end of June. According to the average expectation of three analysts, iPhone sales during this period will decline by 27% year-on-year. In contrast, according to Apple employees who participated in an online meeting this Thursday, CEO Tim Cook is optimistic about the company's outlook after the outbreak. Interpretation: The iPhone has been bleak in the second quarter over the years. In addition, due to the impact of public health incidents, the mainstream market of iPhones in the United States and Europe has been deserted, which has affected the shipments of iPhones. In fact, in the past thirty days, the sales of iPhone 11 on the JD.com e-commerce platform reached 333,425, while the Huawei P40 Pro, which ranked second, was only 145,629, half of Apple ’s iPhone 11; and Apple ’s latest The released iPhone SE has more than 400,000 reservations in JD. Do n’t forget, this is just JD.com, Taobao, PDD and other platforms, all of which fully illustrate the popularity of Apple ’s iPhone. It is reported that Apple will announce its second-quarter financial results on April 30 (as of the end of March), and all answers will be announced by then. In fact, due to the impact of the general environment, all mobile phone brand manufacturers have a bad time. According to industry sources, domestic first-line mobile phone brands will collectively cut orders in June. The reason is that although the domestic market has recovered, the European and Indian markets have continued to deteriorate. Will have a serious impact on the entire mobile phone industry. Samsung's order cuts in May reached 30% -50%, Apple also cut orders over 25%, and in June, domestic mobile phone brands have followed up, among which OPPO and vivo cut orders reached 30% -40%, Huawei The order cut with Xiaomi has also reached 20% -30%. Taking Huawei as an example, "mainstream models such as Huawei P40 have been reduced from 25 million units to 20 million units in the early days, and recently continued to cut orders to 15 million units." If this is calculated, the order cut rate will also reach 40%.

The In other words, Apple, Samsung, Huawei, Xiaomi, and OV are no exceptions. The major mobile phone manufacturers are having a hard time, and the smartphone terminal market is in a severe slump. At this time, manufacturers with stocks find ways to clear the inventory, and they do not have inventory pressure to find ways to prepare for sale. Every family has a difficult experience.