On April 18th, according to the latest news from the industry chain, after the release of the new iPhone SE this week, Apple began to urge the cooperating foundries to fully produce this new machine, and Pegatron, Foxconn, etc. joined the production team In the future, according to the current order delivery, there will be at least 40 million units, and the possibility of adding orders later is not ruled out.
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After the release of the new iPhone SE, the external evaluation is also mixed, for example, many people who say that it is "14 years of modeling, 15 fingerprints, 16 years of screen, 17 years of body, 18 lens, 19 years of processing "Device", and does not yet support 5G network, but Apple is clearly full of confidence in it.
People in the industry chain said that Apple believes that the new iPhone SE will have a greater role. Of course, the main sales range of this phone will be emerging markets such as India, and European and American users will also prefer such models. As for Chinese users, they may be more suitable. The upcoming iPhone 12 series, after all, has four models from low to high, and it also supports 5G networks.
The size that is easier to control with one hand, the weight and volume that are more portable, and the more powerful performance (the same A13 processor in the iPhone 11 series) are all selling points given by Apple to the new iPhone SE, but in order to save costs and control the price, it uses The same shape as the iPhone 8, but in the epidemic, the design of pressing the fingerprint is more practical than face recognition, which is not what Apple had thought of before.
Sufficient stocks, full production by foundries
At 20 o'clock on the evening of April 17, Apple officially opened the pre-order of the new iPhone SE. Judging from the advance booking data of e-commerce platforms such as JD.com, the popularity is still relatively high. The number of JD.com bookings alone exceeds 420,000. In terms of supply, the machine is still sufficient.
Apple's official website in China shows that orders for the new iPhone SE are still available at the first delivery time from April 24th to 27th. This actually shows the sufficient stock from the side. According to the latest information disclosed by the industry chain, the stock of the new iPhone SE is indeed very sufficient, which mainly depends on two levels. First Apple has prepared enough. Since December last year, they have actually started its production. As the domestic epidemic situation has been basically controlled, the production capacity of domestic factories such as Foxconn has rebounded, so the production speed will be faster.
Of course, another reason is that the new iPhone SE is not difficult to produce. Although it is a new machine, in essence, it is not much different from the previous iPhone 8 series, so the foundry can use the iPhone 8 production line. After easy modification, it was put into production. At the same time, most of the components of the new machine are common with the iPhone 8 and 11 series, so this is more conducive to production.
Price reduction and promotion of domestic e-commerce platforms have started
Industry chain sources said that although the main sales scope of the new iPhone SE is not the Chinese market, but as the price gradually decreases, it will also become the focus of more low-end users, first of all, performance can be guaranteed, and secondly there is no A particularly large number of people want to go to the 5G network, and in the end it is still relatively cheap.
In response to the advent of the new iPhone SE, JD.com has launched a value-preservation plan. When the iPhone SE participating in the full discount is redeemed for the next generation iPhone, it can still be deducted 3299 yuan. The iPhone SE participating in the 30% discount can be deducted for 2309.3 yuan for the next generation of iPhone.
In addition to JD.com, Pinduoduo has also started a subsidy program for the new iPhone SE. The price reduction after the subsidy has been reduced by 400 yuan compared to Apple's official website, as long as 2899 yuan, and then with the new iPhone SE officially launched after the sale of a large number of Goods, e-commerce platforms and distributors will also carry out large-scale price reductions.
Some people in the industry said that the new iPhone SE will definitely become a true fragrance machine as the price continues to drop. This will also be a huge dimensionality reduction for Android manufacturers, relying on Apple's gold signboard and iOS ecology With the blessing of the system, Apple can still stabilize many old users of small-screen iPhones with the new machine.
According to the industry chain, the new iPhone SE will become an important growth driver for Apple in 2020, and the best choice for iPhone 6 series users with about 100 million iPhones. The iPhone 6 series is the best-selling iPhone. Guo Mingchi estimates that there are still about 100 million users currently using the iPhone 6 series. Since iOS 13 does not support the iPhone 6 series, existing iPhone 6 series users have more urgent replacement needs.
