A report released recently by counterpoint analysis agency Counterpoint shows that in 2019, shipments of Indian TWS (True Wireless Bluetooth Headsets) increased by 700% year-on-year, making it the fastest growing market in the world.
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It is reported that driven by the strong sales of the second-generation AirPods, Apple dominated the Indian TWS market throughout 2019. Although as many OEMs enter the field, it is now facing fierce competition, but its reputation as a pioneer, noise-canceling function, easy integration with Apple devices, and fast charging have kept it ahead. Counterpoint analyst Shilpi Jain said that in terms of revenue share, Apple will continue to occupy a larger share.
Ranked second in the Indian wearables market is Indian online company Gonoise.com, which occupies 12% of the market. The third place is JBL, occupying 8% of the share; Samsung and realme also occupy 7% of the market, tied for fourth.
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In addition, the five most popular TWS models in the Indian market are Apple AirPods, realme Buds Air, pTron Bassbuds, Noise Shots X1 Air and NoiseX5.
The report further pointed out that some brands are using affordable pricing strategies and strong growth momentum, while other brands are using cutting-edge features to demand a premium. In short, TWS has become an important part of the smartphone OEM ’s connected device strategy and has promoted the stickiness of the ecosystem. It is expected that more OEMs will join and follow India, Apple and Samsung's position in the Indian market, because the wireless bud attachment rate in India is still very low. In addition, since many people work from home and connect via voice and video calls, the current lock-up due to COVID-19 will accelerate the demand for TWS.
