Although many smartphone manufacturers around the world have entered the Indian market, India has now become the world's second largest smartphone market after China. In terms of brand share of the entire smartphone market, mobile phone manufacturers from China have a very large advantage Among the overseas brands, only Samsung and Apple performed well, but in the first quarter of 2020 market data statistics, the top five overseas brands that entered the Indian mobile phone market shipments were only Samsung.
According to the data report released by Counterpoint, a foreign statistical agency, the overall shipment of the Indian smartphone market has increased by 4% compared with Q1 2019, and Xiaomi Technology ’s market share in Q1 2020 reached 30%. Compared with the first quarter of 2019, there was a growth of 1%, but compared with the second place, the gap is still nearly half of the gap, firmly occupying the first position in the Indian market.
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Samsung, which ranked second in the past, experienced a large decline in Q1 2020. From this time, the market share of 24% fell to 16%, and the ranking naturally fell to the third place. What surpassed Samsung was The Chinese brand, vivo, has increased its market share from 12% in the first quarter of last year to 17%, becoming the second largest mobile phone brand in India after Xiaomi Technology.
Vivo's "sib brand"-OPPO also appears in the top five of this list, and the market share has also increased significantly, from 7% in Q1 2019 to 12%, although it seems that the increase is also very obvious. However, the gap with vivo's ranking is somewhat large, ranking fifth in this statistical report, and the brand that independently walked out of OPPO, realme, has a 7% market share like OPPO in Q1 2019. In Q1 2020, the market share increased to 14%, surpassing OPPO and becoming the fourth in this list.
Although Apple did not appear in this list, Counterpoint said that Apple has a 55% share of the high-end smartphone market priced at more than $ 600, and shipments have increased by 78% year-on-year, although overall the Chinese brand ’s Mobile phone shipments declined in February 2020, but with the resumption of factory production capacity in March, smartphone sales of Chinese manufacturers have shown signs of recovery in the Indian market. After full recovery of production capacity, Indian smartphones The market is bound to pick up again.
