April 27th, Aurora, a third-party analysis agency, gave a ranking of China ’s smartphone market sales in the first quarter of 2020. Data show that Huawei's mobile phone sales further expanded to 36.9%, occupying the first place. Vivo achieved the overtake with 5G mobile phones, ranking second, followed by OPPO and Apple.
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Aurora Big Data said that the impact of the epidemic caused the temporary closure of mobile phone sales stores, the offline sales channel was blocked, the supply chain resumption was delayed, the production of spare parts and mobile phones was tight, and consumers ’desire to isolate home purchases was reduced or delayed. Q1 Domestic mobile phone sales are getting tougher.
In this environment, Huawei ’s mobile phone sales share in Q1 will further increase to 36.9% in 2020. vivo mobile phone sales share increased slightly, accounting for 24.8%, ranking second. The next three are OPPO, Xiaomi and Apple.
Huawei Q1 has maintained a relatively good growth momentum in China, and the expansion of its brand influence has helped them outshine the domestic mobile phone market. Vivo started to implement the strategic layout of full-product 5G since last year. In Q1 2020, they released a variety of 5G mobile phones, including iQOO Pro5G, vivo X30, vivo NEX3, iQOO Neo3, S6, etc., covering the mid-to-high-end market and laying ahead. The smartphone market in the first quarter of 2020 has achieved an excellent return on sales.
It is understood that in the sales list of 5G mobile phones, Huawei and vivo took 9 of them respectively.
In terms of general environmental trends, the proportion of 5G mobile phone sales has further increased, from 2.9% in the fourth quarter of last year to 7.7%, which is inseparable from the fact that mobile phone manufacturers have spared no effort to launch new 5G secrets. The proportion of 5G mobile phone sales will only increase in the future, which is already a consensus in the industry.
