According to the latest report from the Wall Street Journal, people familiar with the matter revealed that Apple has delayed the mass production of its flagship iPhone for 2020 by one month, and plans to reduce its flagship iPhone production from July to December by as much as 20%.
There are four models of iPhone12, and the cheapest one sells for $ 600
On April 24th, US time, US media BGR reported that Apple is expected to launch no less than four different iPhone 12 models this fall, all of which have full-screen display and 5G support. Among them, the cheapest iPhone 12 price will be 600-700 US dollars, which is more than 100 US dollars cheaper than the iPhone11.
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It is widely speculated that there are four models of the iPhone 12 series that Apple will release this fall, namely the iPhone 12 (5.4 inches), iPhone 12 Plus (6.1 inches), iPhone 12 Pro (6.1 inches), and iPhone 12 Pro Max (6.7 inch).
The BGR report quoted some analysts as saying that the four iPhone 12s that Apple will launch this year all use OLED panels and support 5G connections. The reason why the 5.4-inch basic Phone 12 can reduce the price is because this machine may use the OLED screen made by Chinese display manufacturer BOE. Compared with South Korea's Samsung and LG, BOE's screen price has an advantage, BOE has long been seeking iPhone contracts. The 6.1-inch iPhone 12 will be a direct successor to the iPhone 11, but the phone will have an OLED screen instead of an LCD screen. The price of this phone is expected to be as high as $ 750.
Apple will also launch two Pro models this year, including a 6.1-inch iPhone 12 Pro and a 6.7-inch iPhone 12 Pro Max. The prices of these two models may be the same as the previous generation products, which are $ 999 and $ 1099 Up.
BGR also reported that Apple will still launch the iPhone 12 series in mid-September, and then launch new iPhones in the coming months.
Guo Mingchi, a well-known analyst who tracks the Apple industry chain, said in a report that after the outbreak of the global outbreak, Apple decided to start remote authentication and authorization to more local employees to complete the development of the new iPhone. This change will take time. The engineering verification test was postponed by about 1 month. The new 6.1-inch and 5.4-inch iPhones are still likely to enter mass production in September, and the most complex high-end 6.7-inch iPhone mass production schedule may be delayed until October.
However, even if the new iPhone is released on time this fall, the outside world is worried that the downgrade in consumption will have a negative impact on iPhone sales. Guo Mingji also recommended that investors pay attention to the impact of consumer downgrade on iPhone demand. "We currently estimate that iPhone shipments will decline by 10% to 15% in 2020, with annual sales of 165 million to 175 million units."
