According to a report recently released by Canalys, a market survey agency, the Indian smartphone market shipments increased by 12% to 33.5 million units in the first quarter of 2020.
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From the manufacturer's ranking, Xiaomi ranked first with a market share of 30.6%, with shipments of 10.3 million units; vivo's shipments soared nearly 50%, surpassing Samsung for the first time, ranking second, accounting for nearly 20% Has a market share of nearly 6.7 million units; the third place is Samsung, with 6.3 million units shipped, and the market share dropped by 14% year-on-year; Realme ranked fourth with 3.9 million units shipped, while OPPO Ranked fifth, with 3.5 million units shipped. It is worth noting that four of the top five manufacturers are Chinese companies with a total market share of 72.6%.
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Canalys pointed out that Xiaomi continues to occupy the leading position in the Indian market by leveraging two core strengths, namely, continuing to invest in building local production and supply chains, and efficient online and offline channel marketing strategies.
In addition, Canalys analyst @Madhumita Chaudhary said: “The first quarter was mixed for vivo. The soaring shipments in the first quarter were mainly attributed to the stocks prepared for the massive Indian Cricket Premier League (IPL) However, the sudden blockade at the end of March disrupted the plan of this manufacturer. Due to the IPL delay and the fact that most of its main retail channels of offline retail are blocked, vivo will face difficulties in retail shipments after the blockade . "
Canalys also predicts that India ’s smartphone shipments will drop sharply in the second quarter of 2020, mainly because India ’s blockade policy will continue until May 3 and the supply and demand issues that manufacturers are facing recently.
In addition, Chaudhary added that because the public is worried about the spread of the epidemic, the offline channel is recovering slowly, and the online channel will continue to be successful.
